Grandville Avenue arts & humanities

Research
Brief
Concept
Copy
Graphic Design
Art Direction
Identity

REBRAND

The Grandville Avenue Arts & Humanities (GAAH) consists of two entities, The Cook Library, and the Cook Art Center which have a mission of committing to give local children the power to become equipped for the world with the arts and reading. To accomplish this, I used bright and colorful colors to empathize with the children in the neighborhood and have a playful tone to the voice; along with using a black and white style with pops of color to add that youthful energy that children bring. The Cook Library and Cook Art Center will now look like two cohesive entities that will stand the test of time instead of two separate ones.

Logo Ideation

Branding System

Use the slider to go in between the two logos. The new logo has the new bright colorful palette of orange, lime green, and teal as the primary colors along with a more inviting font family instead of the orange and dark navy.
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