Roots Hair Care

Having the right products for multiracial people is a struggle. Carol’s Daughter was a product that I used to use for my hair for several years, but when it was sold to L’Oréal, the formula changed and it no longer worked for my hair’s needs and texture. Roots is a concept brand that aims to help people of color with different ethnicities get the right hair products to nourish their their curls and patterns without compromising the formula; as the formula uses only natural ingredients while being good for your hair and the environment.